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Online CAS Social Media & Knowledge Network Management
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3 - 4 Monate
max. 10'000 CHF
Über den Lehrgang
The Web 2.0 revolution has changed knowledge management and the way that organizations, both public and private, operate.
More and more organizations and companies are integrating social software into their internal and external communication strategies and redesigning their traditional knowledge management processes to meet the needs and expectations of global conversational markets and net generation knowledge workers. Knowledge workers have become “net-workers”.
The Online Certificate Program in Social Media & Knowledge Network Management brings together the most important new theories, concepts, and many concrete examples of new forms of knowledge networks. Knowledge networks are hybrid, heterogeneous cross-organizational forms that connect many different kinds of actors in order to create, share, and apply knowledge to solving complex problems in all areas. Managing knowledge in network environments means integrating traditional KM with disciplines such as human resources, organizational development, change management, innovation management, strategy, information technology, sociology, communication science, and network theory.
The Program can be taken as an independent Certificate of Advanced Studies course (20 European Credit Transfer System Points) or as a module in the MBA Knowledge Management Program offered by the Institute for Communicatin & Leadership located in Lucerne, Switzerland.
The CAS Social Media & Knowledge Network Management enables participants
- To plan, initiate, implement, evaluate, and maintain effective, value generating knowledge networks in areas such as research & development, human resources, marketing, internal & external communication, change & innovation management, etc. in private enterprises, public service administration, and educational institutions.
- To take on responsibilities as Knowledge Manager and Knowledge Network Manager in different organizational settings and to direct knowledge network projects and activities.
- To offer effective and innovative consulting in all areas of knowledge network management including network organization development, virtual organizations, informational security and communication compliance, implementing technologies, and knowledge management 2.0.
- To design and manage knowledge network processes