CAS in Banking Marketing & Distribution

What will tomorrow's bank look like and how can we help build it?

Mastering the aspects related to marketing, distribution and communication is key in an industry that must reinvent itself without sacrificing the traditional strengths and values that have shaped its success.

This course covers the classic topics of marketing and distribution with a focus on digital marketing and other current issues. Emphasis is placed on tactical, practical and strategic angles related to the financial sector.

This CAS is an integral part of the Master of Advanced Studies (MAS) Banking & Finance. This means that the laureates can continue their studies on our Master of Advanced Studies (MAS) in Banking & Finance at the end of their studies.