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Master in Corporate Communication
USI
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Überblick
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Die Angaben wurden kürzlich geprüft
2 years
Dauer
Lugano
Standorte
120 ECTS
Punkte
CHF 2'000.- per semester for applicants whose official residence was in Switzerland (including Liechtenstein) at the time of the final high school exam (Maturità).
Kosten
Englisch
Sprache
Anmeldeschluss
September
Beginn des Studiengangs
Verpflegungsmöglichkeit: Ja
USI has two cafeterias, one on the West Campus and one on the East Campus
Sportmöglichkeit
Sports Service: over 50 weekly courses and a Gym at complete disposal of all students
Universität
Schultyp
1996
Gründungsjahr
3350
Studierende
Voraussetzungen
Academic Requirements
The formal requirement for admission to the Master's degree in Corporate Communication is a Bachelor's degree in Social Sciences granted by a recognised university.
Candidates are expected to have acquired basic concepts of management, economics, marketing statistics and communication sciences corresponding to introductory courses in these subjects in Bachelor programs in order to follow effectively the programme.
The places offered are limited, therefore the selection can be effected on the basis of the academic results.
Language
Admission to English-language graduate-level (Master) programmes at USI requires a good command, or advanced knowledge, of the English idiom. Non-English native speakers applying for the Master, or whose previous degree was obtained in another language than English, are required to provide an internationally acknowledged language certificate equal to the B2 level (IELTS 5.5), as defined by the Common European Framework of Reference for language learning (CEFR), or equivalent (e.g. TOEFL, IELTS, etc.).
Students admitted on the above-mentioned condition must achieve a C1 (IELTS 7.0) competence in English within the maximum time required to obtain the Master's degree. The level can be certified either by attending a language course offered at USI during the Fall and Spring semester, and by taking the final exam, or by providing an internationally acknowledged language certificate.
A complete list of the accepted English language certificate is available at https://www.usi.ch/en/education/master/admission.
Über den Studiengang
In an extremely dynamic environment, where society and markets are increasingly complex and interconnected, communication is key to understanding and giving meaning to business. More than ever, management occurs in conversations and interactions. Corporations are moving fast towards platform based business models and “agile” ways of organising.
This is why today organisations require professionals with cross-cutting management and communication competences. In this context Corporate Communication professionals help organisations to cultivate and protect their reputation, by engaging with internal and external stakeholders, and by nurturing and communicating the organisations’ purpose and identity.
The programme favours a strategic and multi-stakeholder approach to corporate communication, grounded in a sound knowledge of management. In order to help develop analytical and decision making skills, lectures are integrated with more active teaching methods, consisting of discussion of case histories, role-playing, business games, individual and group projects, interaction with professionals, etc.
MCC prepares students to start a career in the corporate communication profession as well as to take communication-intensive management roles in areas such as HR, sustainability, compliance, social media, marketing, etc.
The skills acquired meet the requirements for professional careers in organisations of different kinds as well as in communication agencies and management consulting firms.