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Hintergrundbild des Studiengangs Master of Science in Marketing and Transformative Economy der Università della Svizzera italiana USI

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Master in Marketing and Transformative Economy

USI

Überblick

Logo der Università della Svizzera italiana USI

Dieses Profil ist aktuell

Die Angaben wurden kürzlich geprüft

2 years

Dauer

Lugano

Standorte

120 ECTS

Punkte

CHF 2'000.- per semester for applicants whose official residence was in Switzerland (including Liechtenstein) at the time of the final high school exam (Maturità).

Kosten

Englisch

Sprache

Anmeldeschluss

September

Beginn des Studiengangs

Verpflegungsmöglichkeit: Ja

USI has two cafeterias, one on the West Campus and one on the East Campus

Sportmöglichkeit

Sports Service: over 50 weekly courses and a Gym at complete disposal of all students

Universität

Schultyp

1996

Gründungsjahr

3350

Studierende

Voraussetzungen

The formal requirement for admission to the Master in Marketing is a Bachelor's degree granted by a recognized university.

Candidates with a Bachelor's degree from a University of Applied sciences may be admitted with an additional requirement of 30-60 ECTS to be earned.

The places offered are limited, therefore the selection can be affected on the basis of the academic results.

Language

Admission to English-language graduate-level (Master) programmes at USI requires a good command, or advanced knowledge, of the English idiom. Non-English native speakers applying for the Master, or whose previous degree was obtained in another language than English, are required to provide an internationally acknowledged language certificate equal to the B2 level (IELTS 5.5), as defined by the Common European Framework of Reference for language learning (CEFR), or equivalent (e.g. TOEFL, IELTS, etc.).

Students admitted on the above-mentioned condition must achieve a C1 (IELTS 7.0) competence in English within the maximum time required to obtain the Master's degree. The level can be certified either by attending a language course offered at USI during the Fall and Spring semester, and by taking the final exam, or by providing an internationally acknowledged language certificate.

A complete list of the accepted English language certificate is available at https://www.usi.ch/en/education/master/admission.

Über den Studiengang

The Master in Marketing and Transformative Economy is not just another Master in Marketing. Its ambition is to offer established marketing wisdom and practice and expand them further.

First, the Master brings marketing aims beyond customer satisfaction, to cater to individual and collective well-being. This allows marketers to pursue new business opportunities by improving customers’ economic as well as emotional, environmental, physical, and psychological well-being.

Second, traditional marketing just focuses on market systems. This program also covers new exchange systems, including access-based, circular, gift, and sharing economy, which has fostered gratuity, indirect reciprocity, and use as an alternative to ownership.

Last, marketers are today confronted with conflicting expectations (e.g., craftsmanship/mass-production, exclusivity/accessibility, proximity/global reach, human-touch/technological mediation). The Master tackles these challenges, by enriching economic thinking with cultural and social understanding.

In sum, these substantial innovations provide students with unique, up-to-date knowledge and expertise to make marketing professions transformative for the economy and life.