Eventmarketing

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Das oberste Ziel des Eventmarketings ist Veranstaltungen jeglicher Art zu nutzen, um den Absatz von Produkten und Dienstleistungen sowie die Reputation des Unternehmens zu fördern. Wichtig ist die zielgruppenorientierte Planung und Vermarktung von Messen, Konferenzen, Sport- oder Kulturevents und viele mehr. Finde einen passenden Kurs, in dem du deinem organisatorischem Talent freien Lauf lassen kannst!

Marketing is about marketing the product or service to the customer or target group by means of good advertising or good campaigns. This must of course be done better than the competitors. To do this, you need in-depth knowledge, entrepreneurial thinking and leadership skills. In the course of the study program, the fundamentals of advertising psychology, media management and business administration are also used to develop the various methods and instruments. Digitalization has greatly changed the environment of marketing, which is why the topic of online marketing is increasingly being addressed in addition to traditional marketing. Marketing specialists take care of marketing communication, plan marketing measures and implement them successfully.Sales specialists can also work in marketing, as&nbsp;they take on all tasks in the field of sales. For example, sales specialists also conduct market research.&nbsp;

In law, laws are interpreted and applied to lead to the resolution of a particular conflict. In the study of economics, on the other hand, students deal with the use of resources in companies. Likewise, economic behavior is analyzed and explained from various points of view. In both fields of study, students deal with rules, structures and institutions. The study of law can only be taken up at a university. While universities as well as universities of applied sciences offer studies in economics.&nbsp;

Law and Economics

Marketing

Event managers take care of the planning of various events such as anniversaries, customer and employee events or new product launches. The exact contents such as location and size of the event are discussed with the customer or client in each case. In the event sector, attention must always be paid to the budget, the customer's wishes and the schedule, and event planners must coordinate the various processes well. For this reason, event managers need good organizational and communication skills.

Event marketing/management

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