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Hintergrundbild der SAWI Academy for Marketing and Communication AG SAWI

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Digital Marketing: Marketing-Grundlagen

SAWI

Digital Marketing: Marketing-Grundlagen

Overview

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5 Kursabende (15 Lektionen)

Duration

Zurich

Location

CHF 1100.- (Änderungen vorbehalten)

Cost

German

Language

Food service: Yes

Other degree

Degree type

Requirements

  • Keine Vorkenntnisse erforderlich.
  • Dieser Grundkurs ist eine gute Vorbereitung für den Zertifikatslehrgang Digital Marketing Management.

More information

1

Ziele

  • Die Teilnehmenden erhalten relevantes Wissen zu allen wichtigen Aspekten des digitalen Marketings.
  • Die Absolvierenden kennen die wichtigsten Fachbegriffe, Kennzahlen und Disziplinen des digitalen Marketings.
2

Inhalt

Strategie und Konzepte

  • Online-Marketing-Strategien
  • E-Commerce und E-Shops
  • Datenbasiertes Marketing
  • Content-Marketing                             


Digitales Marketing Management

  • Google Analytics
  • Organisation und Budget
  • Recht im Online-Marketing


Instrumente und Kampagnen

  • Suchmaschinen-Marketing (SEO, SEA)
  • Personalisierung, CRM
  • Marketing Automation
  • E-Mail, Newsletter
  • Social Media (Kanäle, Communities)
  • Display, Programmatic Advertising
  • Video: Filme, Channels

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