CAS Fundraising Leadership

Target audience

The concept of fundraising is expanding within the international fundraising scene, particularly in the English-speaking world. The term now extends to areas such as strategy philanthropy, corporate social responsibility, social investing, and venture philanthropy. At the same time, fundraising managers are increasingly confronted with more complex management and leadership tasks, especially in the new and more multifaceted areas combining fundraising and philanthropy.

As the market leader in fundraising training in Switzerland, the Center for Arts Management reflects these new developments within the CAS Fundraising Leadership. By doing so, the course provides the possibility to complete the related master’s program “MAS Fundraising Management”. The MAS Fundraising Management maintains high international standards and attracts interested professionals from surrounding European countries.

The CAS in Fundraising Leadership can be booked individually from the master’s program if the prerequisites in training and fundraising practice are fulfilled. Due to the international nature of this CAS, classes are held in English in order to be suitable for potential participants from all regions of Switzerland as well as world-wide.

The CAS in Fundraising Leadership is designed for:

• Professionals in NPO and NGO, public institutions, and corporate foundations with extensive fundraising experience who want to further professionalize their fundraising activities.
• Persons who have completed comprehensive fundraising training, have been working in the field for some time, and would like to acquire an integrated philanthropy approach.
• Fundraising managers who aspire to leadership roles in departments and projects of non-profit organisations and/or who want to expand their fundraising skills to the philanthropy sector and bring them to an expert level.

Are you a graduate of the DAS Fundraising Management?

The master’s program in Fundraising Management offers the optimal follow-up opportunity for DAS Fundraising Management graduates. Following the completion of the DAS courses, graduates find themselves at an ideal starting point to continue with the CAS Fundraising Leadership directly in the fall. Upon completion of the CAS Fundraising Leadership, participants must further complete an additional elective CAS to be admitted for the master's thesis. The CAS Fundraising Leadership can also be completed individually from the master’s program.

Objectives

Knowledge and Understanding:

• Know the foundations, principles, and tools of philanthropy management.
• Know the foundations, principles, and approaches of leadership tasks of fundraising and philanthropy.

Application of Knowledge and Understanding:

• Are able to act effectively both in civil society and in organizations and institutions to promote philanthropy.
• Are able to run fundraising organizations and develop them further.

Making Judgments:

• Are able act strategically and tactically even in challenging situations and in ways that benefit both their organization and society.

Communication Skills:

• Are able to negotiate and argue professionally in ways that benefit stakeholders.

Self-Learning Skills:

• Are able to reflect critically on their position and on their leadership role in civil society.

Content

This continuing education program has a modular structure. It consists of two modular block weeks and one transfer week on the topics of philanthropy management and leadership management. The two modules can be booked as part of the CAS program or separately.

Block 1 - Philanthropy Management

• Understanding NPO-Sector and Philanthropy Impact
• Governance and Responsible Giving
• Social Investment and Ventrue Philanthropy
• Corporate Social Responsibility
• Working with Philanthropists & Individual Patrons
• Donor Motivation & Philanthropy Engagement
• Developing a Philanthropic Culture Inside Organisations

Transfer - Philanthropy and Leadership Management

Block 2 - Leadership Management

• Leadership
• Developing fundraising talent
• Managing people (volunteers and staff)
• Strategy Mapping
• Behavioral Economics
• Representing fundraising to the board
• Advocacy & Campaigning
• Change & Crisis Management

As part of the CAS in Fundraising Leadership program, we offer three Fundraising Bootcamps. These one- to two-day compact courses can be booked separately:

• Fundraising Bootcamp: Great Fundraising

Course Dates: 06. and 07.10.2023, online

• Fundraising Bootcamp: Behavioral Economics

Course Dates: 15.11.2023, Geneva / 16.11.2023, Zurich 

• Fundraising Bootcamp: Strategy Mapping

Course Date: 17.11.2023, Zurich 

The CAS in Fundraising Leadership is one of the elements of the MAS in Fundraising Management program. However, it can also be booked individually.

MAS Fundraising Management (60 ECTS)

Our fundraisings bootcamps for experienced fundraisers at a glance:

Fundraising Bootcamp: Great Fundraising

Fundraising Bootcamp: Strategy Mapping

Methodology

Combination of online and face-to-face teaching with input presentations, teaching discussions, seminar discussions, papers, exercises, case studies, work on case studies, and individual coaching sessions.