WBK Fundraising Bootcamp: Behavioral Economics

Target audience

Participants can expect an intensive one-day event focused on how to transform their fundraising using decision science.

This continuing education course is designed for any level of fundraising knowledge. More specifically, it caters to:

professionals in nonprofit organizations, public institutions, corporate foundations, and cultural organizations who are interested in behavioral science.

Objectives

• By the end of the course, you will be able to:
• Clarify the key preferences of the supporter persona
• Map a supporter/donor journey
• Identify the key decision points in a journey
• Establish any barriers to action
• Embed behavioral boosters to encourage action

Content

In this course, input will be provided by leading international experts Thomas Kurmann (Vice President of Resource Development Oxfam USA) and Bernard Ross (Director of =mc consulting). Participants will explore how decision science impacts the work of nonprofit organizations, public bodies, and cultural institutions. They will learn how to integrate decision science into their fundraising channels and campaigns, including direct mail, online, and face-to-face communication.

The program will cover 10 integrated modules, such as understanding key decision science ideas, exploring how donors and prospects make decisions, making use of heuristics and biases, designing effective supporter personas, developing fundraising collateral to stimulate brain chemicals, creating a donor decision architecture, using the COM-B motivation framework, and exploring how to use the MINDSPACE framework to design and develop supporter communication.

Participants will also be presented with detailed case studies of organizations such as Edinburgh Zoo, Birmingham Museums, and Doctors without Borders, among others. Overall, participants can expect to gain a deeper understanding of decision science and its application to fundraising, as well as practical strategies and frameworks to use in their own work and campaigns.

The Fundraising Bootcamp Behavioral Economics is part of the CAS in Fundraising Leadership program but can be booked as a separate one-day course. Experienced fundraisers may also be interested in the Fundraising Bootcamp Great Fundraising and in the Fundraising Bootcamp Strategy Mapping.

CAS Fundraising Leadership (12 ECTS)

Fundraising Bootcamp: Great Fundraising

Fundraising Bootcamp: Strategy Mapping

Methodology

The Fundraising Bootcamp Behavioral Economics is interactive and focuses on the exchange between participants and instructors. The key projects and frameworks introduced in the course will be explored individually and in small groups.