MAS Fundraising Management

Target audience

• Individuals who aspire to a management position in fundraising and want to prepare for the professional, organizational, and strategic requirements their career choice will entail.
• Fundraising specialists who seek a professional qualification.
• Professionals in fundraising-related areas such as marketing, communications, or consulting who want to gradually move to fundraising.
• Professionals and managers in the fundraising field of non-profit organizations and public institutions who already have extensive professional experience or who have had basic fundraising training (such as the DAS in Fundraising Management) and seek further qualification.

Are you a graduate of the DAS in Fundraising Management?

For graduates of the DAS in Fundraising Management, the MAS in Fundraising Management is the next step. The DAS will be counted toward the MAS program, which means that graduates can go on directly to the other two CAS programs of this Master's program. These include the CAS Fundraising Leadership and an elective CAS. Participants who complete the four CAS programs successfully will be admitted to the Master's phase. The CAS in Fundraising Leadership can also be completed as a separate program.

Objectives

As a graduate of the MAS in Fundraising Management program, you will be able to manage and develop fundraising organizations independently and responsibly based on the latest international fundraising knowledge. With a strong understanding of the complexities of civil society, you will be able to design innovative and integrated fundraising strategies that generate high social impact. In doing so, you will meet high professional and ethical standards.

Content

The MAS in Fundraising Management has a modular structure. The program consists of four CAS programs of two modules each and a Master’s thesis.

Mandatory CAS programs:

• CAS Fundraising Operations (German)
• CAS Fundraising Strategies (German)
• CAS Fundraising Leadership

Participants choose an elective CAS program from a pool of CAS programs, which can be taken at any time. (For an overview of all possible elective CAS programs, see downloads below).

Elective CAS programs:

• CAS Event-Management (German)
• CAS Sponsoring Management (German)
• CAS Digital Marketing in NPO (German)
• CAS Digital Marketing (German)
• CAS Marketing Automation & Artificial Intelligence (German)
• CAS Strategisches Marketing (German)
• CAS Human Capital & Leadership (German)

In addition to the four CAS programs, the following course must be completed, depending on requirements. (The course fee is included in the program cost):

“Wissenschaftliches Arbeiten” (Scientific Research and Academic Writing)

Duration: one day

Date: 30 June 2023 / 9.00 am to 3.00 pm

Methodology

The didactic concept of the MAS in Fundraising Management is characterized by methodological diversity. In addition to lectures, presentations, exercises, coaching, self-study, and practical case study assignments, the MAS program places great emphasis on the practical transfer of what is learned. All modules consist of face-to-face classes as well as guided and individual self-study.

Furthermore, participants apply the knowledge they acquire as they work on real-life case studies. In the CAS in Fundraising Operations, a direct mail campaign is developed based on a real case. In the CAS in Fundraising Strategies, participants work on a living case of an NPO (which is selected according to participants’ areas of interest and topic areas), for which an integrated fundraising concept is developed. In the CAS in Fundraising Leadership, participants reflect in writing on their leadership practice or leadership competencies.